Last Updated: March 5, 2026

This Privacy Policy (“Policy”) explains how The Gold Rush Store (“we,” “us,” “our”), in partnership with our marketing and technology provider, Aroluxe Marketing (“Aroluxe”), collects, uses, discloses, and protects information in connection with our website (the “Site”) and the related services, content, and features offered through the Site (collectively, the “Services”).

Who we are

The Gold Rush Store is the primary operator of this Site. We provide precious metal buying services, jewelry, coins, and bullion offerings. Aroluxe Marketing provides the website technology, hosting, and platform services that allow us to interact with you online.

Information We Collect

    We may collect the following categories of information to better serve our customers:

    A. Information You Provide

    • Contact Details: Name, email address, phone number, and physical address.
    • Inquiry Details: Information submitted via our contact forms, such as requests for quotes, coin appraisals, or bullion availability.
    • Customer Feedback: Reviews or testimonials you choose to share about your experience at The Gold Rush Store.

    B. Information Collected Automatically

    When you visit the Site, we and our service providers automatically collect:

    • Device Data: IP address, browser type, and operating system.
    • Usage Data: Pages viewed, time spent on the site, and referring links.

    C. Cookies and Tracking

    We use cookies and similar technologies to ensure the Site functions correctly and to analyze how visitors interact with our services.

    How We Us Information

    The Gold Rush Store uses your information to:

    • Provide, operate, and secure our website.
    • Respond to your specific inquiries regarding jewelry, coins, or bullion.
    • Schedule appointments at our physical store locations.
    • Process and publish customer testimonials (with your consent).
    • Improve our services and user experience.
    • Comply with legal obligations.

    How We Disclose Information

    We do not sell your personal information. We share information only as follows:

    • Service Providers: We share data with trusted vendors (like AMP) who help us host the site, route contact forms, and analyze site performance.
    • Legal & Safety: We may disclose information if required by law or to protect the safety and rights of The Gold Rush Store, our customers, or the public.
    • Business Transfers: In the event of a merger or sale of the business, customer information may be transferred as a business asset.

    Your Choices & Opt-Outs

    • Email: If you receive promotional emails from us, you can opt out at any time using the “unsubscribe” link.
    • Cookies: You can manage or disable cookies through your browser settings, though some site features may be affected.

    Data Security & Retention

    We employ reasonable administrative and technical safeguards to protect your data. We retain your information only as long as necessary to provide our services, maintain business records, or comply with legal requirements.

    Children’s Privacy

    Our Site is not intended for children under 13. We do not knowingly collect personal information from children.

    U.S. State Privacy Rights

    Depending on your state of residence (e.g., California), you may have specific rights regarding your data, including the right to access, delete, or correct your personal information.

    Contact Us

    If you have questions about this Privacy Policy or how The Gold Rush Store handles your data, please contact us:

    The Gold Rush Store
    Phone: (615) 893-2414
    Website: Contact Us